Fear is often said to be the defining cultural mood in contemporary society.Today's free-floating fear is sustained by a culture that is anxious about change and uncertainty, and which continually anticipates the worst possible outcome. This fear does not just happen; it is socially constructed and then manipulated by those who seek to benefit from its widespread acceptance. Moreover, popular culture has been the key element in promoting the discourse of fear, with risk communication, rather than personal experience, generating most fear these days.
In this context, ecomyths are a significant component of a larger ideological narrative. Is ours a culture best characterized by fear? Is a culture exemplified by fear, one that empowers the individual to be the best they can be? Is fear the best image we have of ourselves?
The point of a defining ideology should be that it defines our ideal. And isn't an ideal society one where love and not fear predominates?